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Your message...refined.

Purchasing decisions are largely made based on package appearance, so it’s important that the printing process you choose for your project sends the right message. Whether the package is destined for the warehouse and only states the word “fragile”, or its displayed on a retail shelf with the intent to attract customers and sell products. Wisconsin Packaging offers experience and a variety of printing options to refine and relay your message to the world including:

  • Industrial Shipping Containers
  • Retail Product Packaging
  • Reusable Packaging
  • Point-of-Purchase Displays
  • Customizable Load Tags
  • Any Custom Design You May Need

As our end-user, our goal is to work together to bring your ideas to life.

Reviewing the methods and descriptions below will help you to understand our processes. From simple direct one-color markings to complex multi-color printing and visual effects, our designers will use their expertise and market knowledge to help you determine the most cost-effective printing method with maximum visual effect. 

Corrugated Components


Corrugated Components

Corrugated fiberboard, or “combined board,” has two main components: The linerboard and the medium. Both are made from a special kind of heavy paper known as containerboard. Linerboard is the flat facing or liner that adheres to the medium. The medium is the fluted or wavy paper glued between the linerboard facings.


Structural & Graphic Design

The first step in the creation of corrugated packaging at Wisconsin Packaging begins with our talented and creative staff. As a result of working with a myriad of industries and businesses, Wisconsin Packaging has a diverse range of samples for customers to choose from that may fit your specifications perfectly. However, if you’re in need of a custom corrugated design, simply send a product sample and provide a description of the way that your product will be displayed, shipped or stored. Our design team will guide you by creating a prototype of packaging based on your specifications and needs. The graphic designers of Wisconsin Packaging pride themselves on creating eye-catching corrugated solutions for our customers. Custom does not mean more expensive; in fact, it can save you money.


Line Screen

The higher the line screen, the more refined your graphics will look. Choose a line screen that will meet the demands of your design.

Screen and Line Parameters Lines per Inch (LPI)

Flexography (web) 135-150
Flexography (direct) 85-150

Direct = direct to corrugated

Sheet or web = sheet or web process for preprinting the liner, label or top sheet)

Flexographic Printing (Flexography)

Wisconsin Packaging utilizes this cost-efficient, direct-print process. Flexography uses flexible rubber or polymer plates to transfer images. The rubber plates make a “kiss” impression on the substrate (corrugated sheet). Fast-drying, water-based inks are generally used, which allow for fast running speeds. Flexography easily prints onto rough materials like fiberboard, but it is also commonly used for printing tags and labels.


Lithographic Labeling

Lithographic printing (also known as Litho-Labeling) is the process of printing onto a sheet of paper or label stock which is later glued onto the combined board. Although litho-labels are limited by sheet size, the results are high-quality images with bright colors and sharp images.



Many coatings and treatments can be applied to corrugated boxes to give them qualities that containerboard alone does not. Each coating or treatment must be evaluated for its effectiveness and its impact on the contents of the box, the box manufacturing process and the boxes recyclability.

When determining finishes, consider your corrugated box needs. Does it need to be printed on? Does it need to be heat resistant? Do you want it to be recyclable? Will it need to meet FDA regulations for foot contact? Do you need it to take cold-set or hot-set glue? We offer many treatments that can protect your custom corrugated product and its contents:

  • Water and moisture resistance – Protect from water
  • Oil and grease resistance – Protect from oil and grease
  • Abrasion resistance – Reduce scuffing on inner packages
  • Release – Reduction or elimination of adhesion
  • Non-skid – To resist sliding
  • Skin-pack adhesion – increase ability of plastic films to adhere
  • Flame retardancy – Retard the spread of flame
  • Corrosion inhibitors – Inhibit tarnish, corrosion or rust on contents
  • Static control – Prevent transmission of electrical impulses that might damage sensitive electronic products
  • Gloss and color – Change color or add gloss coating in flexographic process



Accurate cost estimates must take many factors into account, including the use of your corrugated box, quantities, inks and papers. For sophisticated retail corrugated displays, the expense of offset, photography and many ink colors must be taken into consideration. In terms of a straightforward shipping container with minimal graphics, one-color flexography may best serve your needs. Printing on corrugated is our specialty so the important thing to remember is that we can work with you to make sure your project fits your needs and your budget.


Choosing WPC

Specializing in the design and manufacturing of corrugated packaging and displays for over thirty years, Wisconsin Packaging has not only the technology, but the skills of a highly talented team. In addition to going above and beyond to provide a superior product that exceeds expectations, Wisconsin Packaging offers:

  • Fast turnaround on orders
  • Company-owned fleet of trucks
  • Progressive equipment and processes
  • Dedicated sheet source
  • Modern ink kitchen
  • Warehousing and inventory management

Look to Wisconsin Packaging for outstanding corrugated packaging, displays, custom engineering solutions and superior service.

Visit our website at You can also reach us via e-mail at or call us at 920-563-9363.


TAGS   Corrugated
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