Packaging a new product can be tricky sometimes. Maybe it’s your first product, and you’ve never experienced packaging before, or maybe it’s a new product that requires more intricate protection than any of your current products. Here are 7 things to consider when creating packaging for your new product.
- How well does it need to be protected?
We’ve probably all received a damaged product before. It’s frustrating for both the consumer and the manufacturer. Damaged goods can be detrimental to your reputation and your bottom line. So, make sure your product is secure in it’s packaging and think about giving it some trial runs before shipping to consumers or distributors.
- What has worked well in the past? What about your competitors?
Use past knowledge on what has or hasn’t worked for your new product packaging to avoid expensive shipping mishaps. You should also take a look at what competitors are doing. What do you think works well for them? What deficiencies do you see in their packaging that you can evade?
- How far will the product be shipped?
Distance and time are important when designing packaging. Shipping nationally and internationally will give your packaging more chances to fail, as it may go from ground to air and back to ground again. Make sure your packaging can withstand lengthy routes where it may be sliding around or have other packages piled on top of it.
- Will the product need a master carton or will it ship on its own?
It’s finally time to start shipping your brand new product and you’re excited about the bright and shiny new packaging. But is the product packaging also the shipping carton? Sometimes it is, but often times you’ll need a master carton to ship multiple products in one box. Make sure you begin the master carton design when you begin the packaging design. It will be easier to make adjustments along the way than panicking to have one made at the end.
- How can the product stand out on the shelf?
There are infinite ways to make your product stand out on the shelf, but almost all of those ways begin with the packaging. You may want to consider bright and bold packaging to stand out. Or, in a world of bright and bold packaging, maybe a minimalistic approach actually stands out more. If you know what the products around yours look like, you’ll know what you need to do to make it stand out.
- How does the product forecast?
You probably have an idea of how much product you will sell in the first months or years of it’s lifespan. As in many industries, quantity generally drives pricing in packaging. The 100,000 box price might be attractive, but what if your product starts slower than anticipated? Then you’re stuck with thousands of boxes on hand collecting dust and taking up space. Make sure your quantities reflect your forecast, at least for a while.
- Will the product be replaced or updated?
How long is your product going to be in its current form? If it may get a fresh look or updated components in a year or two, consider using labels or digital printing. This will allow you to change your print without purchasing expensive print plates time and time again.