by Jeff Simmons
( Marketing Manager,
Wisconsin Packaging Corp.
)
July 25, 2018
Packaging a new product can be tricky sometimes. Maybe it’s your first product, and you’ve never experienced packaging before, or maybe it’s a new product that requires more intricate protection than any of your current products. Here are 7 things to consider when creating packaging for your new product.
- How well does it need to be protected?
We’ve probably all received a damaged product before. It’s frustrating for both the consumer and the manufacturer. Damaged goods can be detrimental to your reputation and your bottom line. So, make sure your product is secure in it’s packaging and think about giving it some trial runs before shipping to consumers or distributors.
- What has worked well in the past? What about your competitors?
Use past knowledge on what has or hasn’t worked for your new product packaging to avoid expensive shipping mishaps. You should also take a look at what competitors are doing. What do you think works well for them? What deficiencies do you see in their packaging that you can evade?
- How far will the product be shipped?
Distance and time are important when designing packaging. Shipping nationally and internationally will give your packaging more chances to fail, as it may go from ground to air and back to ground again. Make sure your packaging can withstand lengthy routes where it may be sliding around or have other packages piled on top of it.
- Will the product need a master carton or will it ship on its own?
It’s finally time to start shipping your brand new product and you’re excited about the bright and shiny new packaging. But is the product packaging also the shipping carton? Sometimes it is, but often times you’ll need a master carton to ship multiple products in one box. Make sure you begin the master carton design when you begin the packaging design. It will be easier to make adjustments along the way than panicking to have one made at the end.
- How can the product stand out on the shelf?
There are infinite ways to make your product stand out on the shelf, but almost all of those ways begin with the packaging. You may want to consider bright and bold packaging to stand out. Or, in a world of bright and bold packaging, maybe a minimalistic approach actually stands out more. If you know what the products around yours look like, you’ll know what you need to do to make it stand out.
- How does the product forecast?
You probably have an idea of how much product you will sell in the first months or years of it’s lifespan. As in many industries, quantity generally drives pricing in packaging. The 100,000 box price might be attractive, but what if your product starts slower than anticipated? Then you’re stuck with thousands of boxes on hand collecting dust and taking up space. Make sure your quantities reflect your forecast, at least for a while.
- Will the product be replaced or updated?
How long is your product going to be in its current form? If it may get a fresh look or updated components in a year or two, consider using labels or digital printing. This will allow you to change your print without purchasing expensive print plates time and time again.
by WPC Staff
(
Wisconsin Packaging Corp.
)
May 24, 2018
Shipping boxes are important for any business that regularly transports products. Are you on the lookout for ways to save money and market your products more efficiently and effectively? Here's 4 reasons why you should be using a custom shipping box.
1. Save money on your boxes
By purchasing custom shipping boxes you have the ability to choose the exact and best size box for your product. A ... 
by Jeff Simmons
( Marketing Manager,
Wisconsin Packaging Corp.
)
April 9, 2018
At Wisconsin Packaging Corp., we have all sorts of different customers. Some are 1 or 2 person operations, and others are large international corporations. There are customers who have been in business for over a century, and then there are some who are just getting ready to launch their first product.
We’ve seen all sorts of buyers as well. Some have been ordering packaging for years and seem to know the ...
by Jeff Simmons
( Marketing Manager,
Wisconsin Packaging Corp.
)
February 27, 2018
Trends in the packaging industry come and go, just like anywhere else. Sometimes those trends are cyclical, other times they leave and never return. Then there are times where trends appear and seem to stick for an extended period of time. Whether it's for the long term or not, one trend that seems to be rising is printing white on corrugated.
For years there was a struggle of finding the right ink to consistently ...
by Jeff Simmons
( Marketing Manager,
Wisconsin Packaging Corp.
)
January 30, 2018
Every industry sees spikes in demand from time to time. Some companies thrive through these spikes, and some struggle to keep up. Those who struggle were often ill-prepared in terms of capacity, employment and overall forecasting.
Wisconsin Packaging Corp. is more than prepared for the recent and ongoing spike in demand in our industry. With upgraded equipment, capacity space, and efficient deliveries, we know we ...
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