Corrugated Industry Seeing Boost Thanks To E-Commerce

Online shopping is nothing new to us. We all love knowing that we can stay home and shop through a few strokes of the keyboard and clicks of the mouse or mobile device—especially this time of year in Wisconsin when your car wouldn’t even be warmed up by the time you get to the store! It’s been this way for over a decade now. We order, we track the package, and we patiently (or impatiently) wait until that package shows up at the front door. With one click shopping, overnight shipping, and seemingly endless products and subscription boxes available, online shopping is easier, faster and vaster than ever before.

Adobe reported that $5.03 BILLION dollars were spent online on Black Friday in 2017. There has clearly been a major shift of in-store purchases to online purchases on Black Friday. Now add in Cyber Monday’s $6.59 billion in online sales, and those two days alone kick off the holiday season with almost $12 billion in online purchases.

So what does this mean for the corrugated industry? It means there is a growing need for a whole lot of boxes. Amazon reported that it shipped over 5 billion items to its Amazon Prime members in 2017. So this doesn’t include everyone who ordered without Prime. And of course this doesn’t mean that 5 billion items were shipped in 5 billion packages, but thousands of other companies, albeit smaller than Amazon, sell products online that need boxes for shipping. The number of online retailers is going to keep growing for the foreseeable future, and the majority of those retailers are going to grow themselves year-by-year.

Sure, there are companies, Amazon included, that are trying out ways to use alternative forms of packaging or reusable packaging. However, corrugated boxes have proven to be extremely effective over the years in terms of protection. Making sure products make it from distribution centers to front doors in pristine condition is the most important part of packaging for online retailers.

As for Wisconsin Packaging, we are in a perfect position for expanding our workload to suit the needs of online retailers. With delivery and capacity issues industry-wide, we’re ready to take on whatever is thrown our way—but more on that in the next blog.

So when 5 billion products in a year turns into 10, 15, and 20 billion, we will be waiting with open arms to produce and grow with the online shopping industry each and every year.

TAGS     Wisconsin Packaging,  E-Commerce,  Shipping Boxes
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Deciding on the right corrugated material and box for your products seems like a fairly straight forward task.  Although there is nothing incredibly difficult about choosing the right box there are a surprising amount of details that do need to be considered before you can decide on the best option.  One of those details is whether or not your product will need a single, double, or triple wall box.  If ... Read More »

TAGS     boxes,  corrugated,  custom corrugated,  custom packaging
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Remember The 3 R’s This Holiday Season

With Thanksgiving already past, the holiday season is in full swing. Chances are, you’ll handle more corrugated boxes in December than any other time during 2017. Whether you’re shipping, receiving, or exchanging gifts in person, it’s important to remember the 3 R’s of sustainability this time of year. Reduce We’ve all done it. We go to wrap a gift and just grab the first box we find, ... Read More »

TAGS     Corrugated,  Reduce,  Reuse,  Recycle,  3 R's,  WPC
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Happy Thanksgiving!

Every year it seems that the holiday season begins earlier and earlier. With Christmas ads being shown immediately after Halloween and Black “Friday” starting long before Thursday ends, Thanksgiving has somewhat been placed on the backburner in recent years. While most of us still have the chance to get together with family on Thursday, it’s not uncommon to see that family time cut short with people ... Read More »

TAGS     Wisconsin Packaging Corp.,  Thanksgiving,  Customers,  Employees,  Vendors
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Walk A Mile In Your Customer's Shoes

"The customer's perception is your reality." - Kate Zabriskie Today's world is heavily driven by price. Whether you're looking for a new pair of tennis shoes, or purchasing material for a multi-million-dollar company, price is always a factor--and rightfully so. It's important to shop around and find the best deal. In the packaging world, things are no different.  When you're submitting RFQs to multiple company, ... Read More »

TAGS     Packaging,  Customer,  Wisconsin Packaging Corp.,  Quality
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